U.S. regulators issued warning letters to more than a dozen companies selling e-cigarette liquids for using child-friendly images in their packaging.

The U.S. Food and Drug Administration and the Federal Trade Commission issued 13 letters to manufacturers, distributors and retailers, saying the packaging resembles kid-friendly food products such as juice boxes, candy or cookies.

"No tobacco products should be marketed in a way that endangers kids – especially by using imagery that misleads them into thinking the products are things they'd eat or drink," FDA Commissioner Scott Gottlieb said in a statement 

Source: Reuters

https://www.reuters.com/article/fda-tobacco/u-s-clamps-down-on-child-friendly-packaging-for-e-cigarette-liquids-idUSL3N1S830Q